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S5C2A9 What is USP?


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Season/Course 5: Market Strategy & Frameworks

Chapter 2: Business Unit Strategic Planning

Abstract 9

What is USP? In marketing, the unique selling proposition also called the unique selling point or the unique value proposition in the business model canvas is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors. Let's understand this marketing concept in more detail in this episode.

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