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S5C3A1 What is marketing research?


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Season/Course 5: Market Strategy & Framework

Chapter 3: Marketing Research and Demand

Abstract 1

What is marketing research? Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Let's understand this marketing concept in more detail in this episode.

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