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S5C3A10 What is latent demand?


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Season/Course 5: Market Strategy & Framework

Chapter 3: Marketing Research and Demand

Abstract 10

What is latent demand? Latent demand is, as the name suggests, a demand that the customer realizes later. Thus, while buying the product, he might not desire some features. But later on, he might think about those features and buy the product. Let's understand this marketing concept in more detail in this episode.

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