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S5C3A7 What is negative demand?


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Season/Course 5: Market Strategy & Framework

Chapter 3: Marketing Research and Demand

Abstract 7

What is negative demand? Negative demand for a particular product exists when consumers, generally, would be prepared to pay more than the price of the product to avoid having to buy it, as in the case of unpleasant and painful medical treatment. Let's understand this marketing concept in more detail in this episode.

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