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S5C3A8 What is unwholesome demand?


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Season/Course 5: Market Strategy & Framework

Chapter 3: Marketing Research and Demand

Abstract 8

What is unwholesome demand? Unwholesome demand is demand for things that most people perceive as bad. They may be bad, for example, for your health, or perhaps they are a danger to society. When there is unwholesome demand for a product, there are efforts to discourage consumers from purchasing it. Let's understand this marketing concept in more detail in this episode.

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