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S5C3A9 What is non-existing demand?


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Season/Course 5: Market Strategy & Framework

Chapter 3: Marketing Research and Demand

Abstract 9

What is non-existing demand? In this type of demand, a marketer thinks that there is a demand for the product in the market but in reality, there is no demand for the product. In many cases, companies lose their market value by not analyzing this demand. Let's understand this marketing concept in more detail in this episode.

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