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S5C4A3 What is experential marketing?


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Season/Course 5: Market Strategy & Framework

Chapter 4: Marketing Strategies

Abstract 3

What is experiential marketing? Experiential marketing is a marketing strategy that immerses customers within a product or deeply engages them. In short, experiential marketing enables consumers to not just buy products or services from a brand, but to actually experience the brand. Let's understand this marketing concept in more detail in this episode.

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