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S5C4A6 What is green marketing?


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Season/Course 5: Market Strategy & Framework

Chapter 4: Marketing Strategies

Abstract 6

What is green marketing? Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Let's understand this marketing concept in more detail in this episode.

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