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S5C4A9 What is the difference between conventional and non-conventional marketing?


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Season/Course 5: Market Strategy & Framework

Chapter 4: Marketing Strategies

Abstract 9

What is the difference between conventional and non-conventional marketing? The market has to be categorized into different segments each one with specific demographic, psychographic, and behavioral characteristics. Each segment will react and behave in a particular way to different mediums and messages. Let's understand this marketing concept in more detail in this episode.

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