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S5C5A1 What is PESTEL analysis?


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Season/Course 5: Market Strategy & Framework

Chapter 5: PESTEL Analysis

Abstract 1

What is PESTEL analysis? PESTEL Analysis is a strategic framework used to evaluate the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors. Let's understand this marketing concept in more detail in this episode.

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