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S5C5A4 What are social factors?


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Season/Course 5: Market Strategy & Framework

Chapter 5: PESTEL Analysis

Abstract 4

What are social factors? Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family. Let's understand this marketing concept in more detail in this episode.

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