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S5C5A5 What are technological factors?


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Season/Course 5: Market Strategy & Framework

Chapter 5: PESTEL Analysis

Abstract 5

What are technological factors? Technological factors include production techniques, information and communication resources, production, logistics, marketing, and e-commerce technologies. These affect how an organization operates, sells its products, interacts with, and gathers intelligence on customers, suppliers, and competitors. Let's understand this marketing concept in more detail in this episode.

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