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S5C5A8 What are ethical factors?


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Season/Course 5: Market Strategy & Framework

Chapter 5: PESTEL Analysis

Abstract 8

What are ethical factors? These refer to moral and ethical obligations that can rise around businesses. Ethical and moral principles such as fair trade, slavery acts, and child labor must also be taken care of. Certain industries feel greater pressure to be involved in charitable and philanthropic activities. Let's understand this marketing concept in more detail in this episode.

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