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S5C6A3 What is the threat of new entrants?


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Season/Course 5: Market Strategy & Frameworks

Chapter 6: Porter's Five forces

Abstract 3

What is the threat of new entrants? The threat of new entrants is the risk a new competitor creates for current companies within an industry. This occurs when a new company begins selling a similar product or service as an existing company. Let's understand this marketing concept in more detail in this episode.

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