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S5C6A6 What is the threat of substitute products?
Season/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces
Abstract 6
What is the threat of substitute products? Companies are concerned that substitute products or services may displace their own. The threat of substitution is high when rivals, or companies outside the industry, offer more attractive and/or lower-cost products. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
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By Learn with ADmyBRANDSeason/Course 5: Market Strategy & Frameworks
Chapter 6: Porter's Five forces
Abstract 6
What is the threat of substitute products? Companies are concerned that substitute products or services may displace their own. The threat of substitution is high when rivals, or companies outside the industry, offer more attractive and/or lower-cost products. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com