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S5C7A1 What is the BCG matrix?
Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix
Abstract 1
What is the BCG matrix? The Boston Consulting Group's (BCG) growth-share matrix is a planning tool that employs graphical representations of a company's products and services to assist management in determining what to keep, sell, or spend. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
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By Learn with ADmyBRANDSeason/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix
Abstract 1
What is the BCG matrix? The Boston Consulting Group's (BCG) growth-share matrix is a planning tool that employs graphical representations of a company's products and services to assist management in determining what to keep, sell, or spend. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com