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S5C7A2 What are the cash cows?


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Season/Course 5: Market Strategy & Frameworks

Chapter 7: BCG Matrix

Abstract 2

What are the cash cows? A cash cow, in business jargon, is a venture that generates a steady return of profits that far exceeds the outlay of cash required to acquire or start it. Let's understand this marketing concept in more detail in this episode.

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