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S5C7A3 What is a dog in the BCG matrix?
Season/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix
Abstract 3
What is a dog in the BCG matrix? A dog is a business unit that has a small market share in a mature industry. A dog thus neither generates the strong cash flow nor requires the hefty investment that a cash cow or star unit would (two other categories in the BCG matrix). Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
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By Learn with ADmyBRANDSeason/Course 5: Market Strategy & Frameworks
Chapter 7: BCG Matrix
Abstract 3
What is a dog in the BCG matrix? A dog is a business unit that has a small market share in a mature industry. A dog thus neither generates the strong cash flow nor requires the hefty investment that a cash cow or star unit would (two other categories in the BCG matrix). Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com