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S5C7A4 What are stars in the BCG matrix?


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Season/Course 5: Market Strategy & Frameworks

Chapter 7: BCG Matrix

Abstract 4

What are stars in the BCG matrix? Stars consume a significant amount of cash but also generate large cash flows. As the market matures and the products remain successful, stars will migrate to become cash cows. Let's understand this marketing concept in more detail in this episode.

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