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S5C7A6 🎯 BCG Matrix Example: Zara


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Season/Course 5: Market Strategy & Frameworks

Chapter 7: BCG Matrix

Abstract 6

BCG Matrix Example: Zara
Zara is a Spanish apparel company started in 1975 in the Artexio Galicia by visionary Rosalia Mera and Amancio Ortego. Let's take a look at the BCG matrix example, Zara to understand that.

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