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S5C8A2 What is market penetration?


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Season/Course 5: Market Strategy & Frameworks

Chapter 8: ANSOFF Matrix

Abstract 2

What is market penetration? Market penetration refers to the successful selling of a product or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Let's understand this marketing concept in more detail in this episode.

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