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S5C9A2 What is niche marketing?


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Season/Course 5: Market Strategy & Frameworks

Chapter 9: Micromarketing

Abstract 2

What is niche marketing? A niche market is the subset of the market on which a specific product is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality, and the demographics that it is intended to target. Let's understand this marketing concept in more detail in this episode.

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