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S5C9A3 What is the difference between niche and segment?
Season/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing
Abstract 3
What is the difference between niche and segment? A niche is an identifiable group of customers who have unique needs and preferences. The term is typically associated with small companies that produce specialty products or services that strongly appeal to a subset of a market. A segment is a term that large firms use for a niche. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com
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By Learn with ADmyBRANDSeason/Course 5: Market Strategy & Frameworks
Chapter 9: Micromarketing
Abstract 3
What is the difference between niche and segment? A niche is an identifiable group of customers who have unique needs and preferences. The term is typically associated with small companies that produce specialty products or services that strongly appeal to a subset of a market. A segment is a term that large firms use for a niche. Let's understand this marketing concept in more detail in this episode.
For more awesome learning about marketing visit learn.admybrand.com for booking ads and for gaining first-hand experience in marketing visit admybrand.com