Eve Knudtsen, President of Knudtsen Auto Group, is a third-generation dealer leading three stores across the Pacific Northwest. She shares insights on leadership, technology, culture and her experience as a woman in automotive.

Episode Breakdown

00:00 - Meet Eve Knudtsen!

02:31 - Making your voice heard as a woman in automotive

05:02 - Advice to women pursuing leadership positions

06:19 - Advice to those new to automotive careers

07:35 - What Eve is focusing on in 2026 at her group

09:23 - Areas of opportunity to improve customer service

12:12 - The result of implementing AI into the customer experience

12:55 - The leadership trait/habit that Eve swears by

15:47 - What’s a bigger risk to dealers? Technology adoption or talent development?

17:57 - The importance of culture in your dealership

19:43 - F&I’s importance in the customer experience

For more information about our guest, visit their ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. 

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