"When we can really understand what's driving behavior in the first place, we can find ways to meet those needs in a better way and create a path of least resistance with our change."  

This week on The Change Artist we're joined by Chris Gray, pioneering expert in buyer psychology and purchase behavior, who shares his insights on relationships as the foundation of effective change.  

To learn more, you can visit Chris at his website www.thebuycologist.com, or email him directly at [email protected]  

To learn more about how to bring conversations like these to your team or organization, you can visit us at www.blueswiftconsulting.com to schedule a complementary intro call.