People tend to have higher levels of trust in podcasts than in other digital mediums - great news for brands, but we wanted to dig a little deeper. Nic Newman is a Senior Research Associate at Reuters Institute for the Study of Journalism at Oxford University and the lead author of the Digital News Report - the most comprehensive annual, global study of news and media consumption covering 46 countries. He talks about his findings to co-hosts Nick Schildberger and Nicole Goodman.

References:

Digital News Report 2021

News podcasting reports by Nic Newman

Daily News Podcasts: Building habit in the shadow of Coronavirus

News podcasts and the opportunities for publishers

 

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