TargetOutcome with Steve Grady

S5:E12 Exclusive Phase in the Powerglass Pipeline


Listen Later

In this episode we discuss Exclusive which is  the final stage of the Client Phase.  We discuss 3 key Concepts:

Concept 1 -  Exclusive = Sole Source Partner - Your customer has become a Client through the Expand stage. Business with your Client has been expanded. Now you work toward an exclusive partnership to secure 100% wallet-share. Then you work with your Client to help them grow their business through finding new territories that create new sales opportunities. You develop you partnership using these techniques

•You work to become the sole supplier of all the needs you can supply expanding your Consulting relationship

•Your Clients come to you as their trusted advisor to discuss growth initiatives

•You provide custom products/services and financial terms to secure a long-term win-win Partnership

Focus on What Clients Want 

1.Convenience – is it easy to do business with you? Or do you err on the side of what’s easy for you and not your Client?

2.Personalization –  Important in this stage! Clients develop loyalty to brands/companies that show they understand the client and what they are looking for.

3.Technology – Clients expect technology should make their experience with companies more valuable and their online experiences better.

Concept 2 - You have made it past the Buy and Bolt and Bloom Falls of the Rose customer profiles.  You are working to grow the Lifetime Client profile.  You build a relationship and sales grow. You develop a trusted consulting relationship. You reach 100% wallet share. Your revenues continue to grow with  your Clients' business growth

Concept 3 - Next you look to Create New Client Territories - You reach 100% walletshare and your relationship is great. Together you create win-win growth. Help Clients find new business opportunities, new business models, new partners. Your revenues grow.

Learn more at https://www.targetoutcome.com/powerglass-pipeline and sign-up for your Powerglass Pipeline Playbook to activate your growth! 

...more
View all episodesView all episodes
Download on the App Store

TargetOutcome with Steve GradyBy Steve Grady

  • 5
  • 5
  • 5
  • 5
  • 5

5

2 ratings