In this episode of Happy Porch Radio, we speak with a circular economy pioneer and the co-founder of Circular IQ, Roy Vercoulen.

Circular IQ helps their customers to transition towards a restorative and regenerative circular economy through their digital platform and circularity programs.

One of their many successes includes having developed the CTI Tool for the World Business Council for Sustainable Development, allowing businesses to measure their circuit performance using a framework that is globally recognised.

Roy explains why measuring circularity is imperative and what components they look for in pursuit of this objective, and gives his perspective on the extent to which governments, businesses, and consumers are responsible for sustainability. On the topic of their biggest challenges, Roy talks about the financial implications of circularity, why many companies are still reluctant to transition, and what cultural barriers they have to overcome to get their clients’ buy-in.

Listeners will learn more about their consulting processes with clients, the questions they ask them, how they help them to define what success looks like, and how they go about translating theoretical ideas into actionable steps.

Tuning in, listeners will also hear what Roy envisions for the future of the circular economy and how measuring circular performance will have to be a globally recognised framework that still accommodates for the unique values of each company.