Sole Material

S5E15 - SEASON 5 - Hype Now, Buy Later: B-SIDE Talk


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Sole Material breaks down the shift in the seasonal launch strategies of the WNBA, adidas, Reebok and CONVERSE while exploring the timing of story-telling, on-court moments and how injuries impact the demand-to-retail cycle on part 2 of this SNEAKER BUSINESS TALK conversation.

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Sole MaterialBy Sole Material

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