Behind the gloss of London Fashion Week lies a complex machinery of trade, taxation and soft power. David Leigh Pemberton sits at its centre — navigating the delicate relationship between creativity and government as Deputy Director of Policy & Engagement at the British Fashion Council. In this episode, he unpacks how fashion's future depends on the policies shaping it — from the campaign for VAT-free shopping and the realities of post-Brexit trade to the quiet diplomacy that keeps British design globally relevant. We explore how advocacy sustains artistry, why creativity is one of Britain's most undervalued exports, and what it takes to make luxury a national priority rather than a cultural afterthought.