In this episode of Seen & Herd, we sit down with Justin Oldfield, the Executive Director of the California Cattle Council, to explore the council's efforts to strengthen the dairy industry's image in Sonoma County. We discuss the importance of educating the public on the critical role dairy farmers play in the local economy, animal welfare, and environmental stewardship.

Tune in to learn about the strategies being deployed to build trust and foster a deeper understanding between dairy producers and consumers.

See the campaign website and collateral materials at sonomacows.com. To learn more about the California Cattle Council, visit calcattlecouncil.org.

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