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S5:E3 Awareness Stage in the Powerglass Pipeline
In this episode we starting breaking down the stages in the Powerglass Pipeline. The first stage is Awareness. The very first step of your Customer’s Journey is for them to get to meet you. They also need to know they have a problem and that you help solve this problem. Most of the relationship building methods at this stage use OUTBOUND techniques. The key steps you follow in Awareness :
•First identify your Ideal Customer Prospects
•They are unaware of you and your solution
•Document their problems and pains
•You help prospects become Problem Aware
•Construct your solution story
•Determine where your Ideal Customer Prospects get their information
•Create your content and channel plans
Deliver content in the right channels
You need to use the appropriate mix of both Outbound and Inbound marketing, and your Story and Content you create will be leveraged in both.
To start on your path of creating great relevant content, you need to understand your Purpose and Vivid Vision (Why), Strategy and Process (How), and Products/Services (What). I encourage you to structure your Mission as Your Cause. What is Your Cause that your Prospects will want to join, and your Clients will evangelize to others? Identify your Primary Beliefs that support your Cause. Prospects become Customers when they embrace your Cause. Customers become Clients when they evangelize your Cause.
Develop and document your Ideal Customer Personas. What Outbound techniques will you use to create relationships with your Prospects. What channels will you use to reach them. You will create your Knowledge Offferings to create relevant discusions.
A great way to frame your discussions with Prospects is to use the Before and After technique. What is their world like with their problems and what would an ideal solution look like. You help your Prospects solve their pains through your Tranformation Promise.
We help (My Ideal Customer) solve (Main Challenge, Pain) using (My Product/Service) to experience (Successful Outcome) Fulfilling this Promise makes you RELEVANT to your Prospects.
For more information head to targetoutcome.com/powerglass-pipeline. Make sure to check out the Powerglass Pipeline Playbook offer to create your unique Customer Journey implementation plan.
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By Steve Grady
5
22 ratings
In this episode we starting breaking down the stages in the Powerglass Pipeline. The first stage is Awareness. The very first step of your Customer’s Journey is for them to get to meet you. They also need to know they have a problem and that you help solve this problem. Most of the relationship building methods at this stage use OUTBOUND techniques. The key steps you follow in Awareness :
•First identify your Ideal Customer Prospects
•They are unaware of you and your solution
•Document their problems and pains
•You help prospects become Problem Aware
•Construct your solution story
•Determine where your Ideal Customer Prospects get their information
•Create your content and channel plans
Deliver content in the right channels
You need to use the appropriate mix of both Outbound and Inbound marketing, and your Story and Content you create will be leveraged in both.
To start on your path of creating great relevant content, you need to understand your Purpose and Vivid Vision (Why), Strategy and Process (How), and Products/Services (What). I encourage you to structure your Mission as Your Cause. What is Your Cause that your Prospects will want to join, and your Clients will evangelize to others? Identify your Primary Beliefs that support your Cause. Prospects become Customers when they embrace your Cause. Customers become Clients when they evangelize your Cause.
Develop and document your Ideal Customer Personas. What Outbound techniques will you use to create relationships with your Prospects. What channels will you use to reach them. You will create your Knowledge Offferings to create relevant discusions.
A great way to frame your discussions with Prospects is to use the Before and After technique. What is their world like with their problems and what would an ideal solution look like. You help your Prospects solve their pains through your Tranformation Promise.
We help (My Ideal Customer) solve (Main Challenge, Pain) using (My Product/Service) to experience (Successful Outcome) Fulfilling this Promise makes you RELEVANT to your Prospects.
For more information head to targetoutcome.com/powerglass-pipeline. Make sure to check out the Powerglass Pipeline Playbook offer to create your unique Customer Journey implementation plan.