Seen & Herd

S5E37: The Cost of Innovation - What the Dairy Industry Can Learn from Bovaer


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In this episode of Seen and Herd, host Amanda Russell sits down with Western CEO Anja Raudabaugh to unpack the "Bovaer Blow-Up" and its implications for sustainability in the dairy industry. They explore the clash between scientific advancements in methane reduction and consumer demands for natural, GMO-free products. Discover the lessons learned from this PR crisis and what it means for the future of dairy sustainability efforts.

  • Link: Polling Mentioned by Anja Raudabaugh
  • Link: Bovaer and the UK Dairy Industry: A Sustainability Breakthrough or PR Challenge? with Chris Walkland
  • ...more
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