TargetOutcome with Steve Grady

S5:E4 Knowledge Stage in the Powerglass Pipeline

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The Knowledge stage in the Powerglass Pipeline is where your create a majority of your content for both your Awareness stage and your Interest stage marketing activities.  As we talked about in Episode 3 the Awareness stage, most of the marketing is Outbound.  You will also use your Knowledge stage content in the Interest stage in Inbound marketing approaches.  This Episode has 7 main concepts

  1. You want prospects to Know you, so they start to Like you that in turns builds Trust so they Try you and Buy you. You do this with educational and experiential content that leads them through this Journey using your Transformational Promise that takes your prospect from a pain filled Before to a success filled After. 
  2. To create a relationship you must be Relevant.  You do this with asking them Before questions that acknowledge and validate their pains. Hopefully you have directly experienced your prospect's pains or at least know someone direct who has gone through these challenges. 
  3. You identified and validated their pains. You set-up your Tranformational Promise with your "What if I could solve/change/cure your pain?" These are powerful Hook statements to start a discussion in the Awareness phase.
  4.  You must use a Consultant mindset right from the begining to establish yourself as a Trusted Advisor. You do not Sell products and Services - rather you provide solutions. 
  5. Identify and document exactly what makes you Unique.  You must set yourself apart and it is vital to show your uniqueness
  6. Creating your Initial Offers is the information your provide to start the discussion. Sometimes known as Lead Magnets (a name I really dislike),  these Initial Offers are the information your provide that shows how your are going to help them through via your Transformation Promise. 
  7. In this Knowledge stage your are creating the content that will be used in the Interest phase for Inbound marketing iniatives.

    8. You can find more at www.targetoutcome.com/powerglass-pipeline 

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    TargetOutcome with Steve GradyBy Steve Grady
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