Most podcaster producers know that sourcing and organising guests is one of the biggest challenges. Because of this, the guesting industry is growing. Kristin Molenaar is the CEO of YesBoss, a company that matches appropriate people to the right podcasts. It sounds simple enough, but not everyone knows how best to sell themselves or how to invest in these relationships. Kristin takes hosts Nick Schildberger and Nicole Goodman through the steps involved to become a successful podcast guest. And with guesting being a proven way to grow an audience, plus the additional cross-promotion and monetisation opportunities – the investment is worth it.

Find more about Kristin and Yes Boss at https://www.yesbossva.com/

 

Podcasting Essentials is produced by:

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