In circular economy terms, reverse logistics involves the collection of goods, transportation to a given location, and sorting prior to remanufacturing, refurbishing, reusing or recycling or failing that, disposal.

Today, we are joined by Paul McSweeney, who is the Founder and CEO of the ZeroNet, an app that allows households to simply and quickly donate unwanted items and have them collected right from their front door.

In this episode, Paul shares his long-story-short with us, getting to the point of having launched a pilot in Stirling, Scotland, and an upcoming project in Brighton in the UK.

We also discuss what the platform looks like, recycling versus reuse, data recovery when it comes to e-waste, and the surprising householder enthusiasm for a collections service like this, as well as what has kept Paul motivated throughout the development and whether or not he thinks ZeroNet could encourage excess consumption.

For all this and more, make sure to tune in today!