On today’s Traceability Podcast, Tracie sat down with Frank McShane, a seasoned executive and consultant, to uncover the real drivers of business growth and profit. Frank shared why it’s crucial to shift focus from just cutting costs and chasing efficiency, to truly understanding your customer and product contribution. He reveals how most companies are surprised by which customers and services actually drive their bottom line—and why aligning your team and resources around that data is the real game changer. If you want actionable strategies for smarter, sustainable growth, you won’t want to miss this episode!