From dusty relics to post-modern pieces, our next guest works at the intersection where past meets present and future. Lisa Middleton is Head of Marketing and Brand at National Museums Liverpool, having joined the organisation in 2015.

In this episode, Lisa explores what it is like to be in arts marketing. Museum comms is more than exhibitions, and encompasses vast collections, amazing venues, and commercial offers such as shops and cafés. Don’t be surprised to see a Bridezilla on your next visit; museums also hold events, including weddings! Learning and participation activities are also a huge part of the museum proposition, which means knowing your audience and being agile is an essential part of the role.

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Fancy getting in the hot seat and sharing your CommsHero wisdom? Contact Asif Choudry

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