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S6 E6: “The Best” isn’t balanced: Patient Testimony and Three AZ Video Breaches
Patient stories are powerful and that’s exactly why pharma want to use them.
In this episode, Rina and Jean analyse three AstraZeneca videos that used patient testimony describing treatment as “the best”, and why that language ultimately led to PMCPA breaches.
A must-listen for anyone approving patient-facing or patient-led materials under the ABPI Code.
(Case/0360/11/24 & /0355/11/24 & /0377/11/24)
View all episodes
By Code ClarityPatient stories are powerful and that’s exactly why pharma want to use them.
In this episode, Rina and Jean analyse three AstraZeneca videos that used patient testimony describing treatment as “the best”, and why that language ultimately led to PMCPA breaches.
A must-listen for anyone approving patient-facing or patient-led materials under the ABPI Code.
(Case/0360/11/24 & /0355/11/24 & /0377/11/24)