What’s your story?  If someone asked you that, do you have an answer?  How are you making an impact in the position where you currently serve?  Are you confident that you’re truly making an impact?  What are you doing to stand out from the crowd, so that someone might tell another person about you?  Anything?

Some of these may be difficult questions for you to answer.  I know I didn’t have a great answer to all of them.  For Kraig Kann, he’s on a mission to show others the importance of answering these and many more questions, so as he puts it, you can “Stand Out When You Stand Up”.  

If you’re in the golf business you most likely recognize Kraig from his 17+ years as an anchor on the Golf Channel.  As one of the originals when the channel launched in 1995, he eventually left for an opportunity to become the Chief Communications Officer at the LPGA.  While there his efforts led to an overhaul of the LPGA brand, which helped transform a once struggling tour.  

But these days Kraig spends his time coaching individuals, teams, and companies about the importance of delivering their message, building their story, and generating influence.  Which in this day and age, is easier than ever to get out to the world, but still a monumental challenge for a lot of us.

Kraig was the featured speaker at this year’s Golf Business Network Annual Meeting at the 2020 PGA Show.  In this episode, we cut in during Kraig’s presentation where he challenges the audience with a word he says defines him….elevate.  And he asks the question, “what word defines you?”

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