We chat with Adarsh Chokhani of Assurekit, a Mumbai-based Insurtech startup aiming to make insurance commerce simple.

Adarsh is building a technology enabled interface between manufacturers of insurance products i.e. insurance companies, and distributors who want to sell insurance, either as part of their core business or as a value added service.

Think of someone who enables Make My Trip to sell travel insurance directly on its App, or an auto financer sell car insurance through its website, and so on and so forth. And doing this in a country where 99% of policies are still sold face-to-face, right or wrong!

Assurekit promises to be a super interesting B2B2C business, pushing us to delve deeper into the very model which makes it worth noticing.

Hope you enjoy this TRANSFIN. Podcast with Nikhil Arora and Sharath Toopran, where we converse with entrepreneurs and business operators running successful startups, profitable SMEs and family promoted firms on one end, and top investment professionals representing VC/PE/credit funds on the other.

The objective is to bring out an "actionable" perspective converging the world of business and investing.

If you're a founder and if you'd like us to drill down your model, feel free to drop us a line at [email protected]