How do you expand your brand reach? You synergise your content, creating a newsletter alongside your podcast show.

In less than five minutes, Ben goes through why you need to use your relationship capital to reach your audience, why subscribers are gold bars in the bank and why email is read by everyone from an intern to a Fortune 500 CEO.

You’ll also hear two examples of how to create newsletters based on your strengths with highly actionable takes, and how to figure out the funnel.

Grab a pen.

Follow Ben:

Twitter: twitter.com/benbradbury_