What does the future of embedded finance look like in countries experiencing a financial revolution, with cultural norms so different from our own?

General Manager to Helix, Ahon Sarkar, chats with Humans of Fintech host Nicole Casperson about the homogeneity of cultural spending across the world, including the rising appetite for greater access to wealth management in India, South Korea, and India. 

Plus, Ahon and Nicole discuss the challenges niche embedded finance companies face in creating a sustainable business model and generate a few potential solutions to solve the drop-off problem.

0:00 Intro

7:10 Nerd Moments in Taiwan

11:10 Cultural Differences

16:20 Niche Play and Adjacencies

22:51 Survival of the Fittest

32:41 International Embedded Finance

40:00 Intraregional Cooperation

44:10 Fintech’s Future

Follow Ahon: 

LinkedIn: https://www.linkedin.com/in/ahonsarkar/

Follow Nicole:

LinkedIn: linkedin.com/in/nicole-casperson-0820a5133/

Twitter: https://twitter.com/nicolecasperson

And if you love listening to Humans of Fintech, please leave me a 5-star review on Rate My Podcast: https://ratethispodcast.com/humansoffintech

Thank you so much!

You can keep up-to-date with everything Humans of Fintech at https://workweek.com/brand/wtfintech/

And if you’ve enjoyed Humans of Fintech why not try: Chicks of FinTwit, Tech Unlocked, Breaking Banks or Fintech Insider