Every creator is their own media company. But if you’re looking to turn your content into profit, there’s one question you need to ask yourself.

In this five minute tear down, host Ben Bradbury asks: Who’s the audience?

Answer this question and your content will land. When you’re addressing your audience’s pain points, offering more value than you’re getting back, and serving a need - then you win.

It’s how highly successful media companies like Workweek position themselves and you can too. 

Dive into this highly actionable quick episode and start asking yourself the important questions.

Follow Ben:

Twitter: twitter.com/benbradbury_