Chosen the brand identity that fits your personality? Now it’s time to leverage your values. In part 2 of this brand identity series, Ben shows you how.

Ben gets straight into how your brand values should be at the heart of every communication you have with your audience, informing your choice of subject matter, tone of voice and even your artwork.

Brand values build the consistency that helps your audience trust and follow you. Find out how in this all action, no noise run through.

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Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com