The final piece of the brand identity puzzle. How to build your brand persona. Join Ben Bradbury in the last of this highly actionable series on branding.

With real life examples of creators following the brand identity process, Ben talks though how brand values help you construct a persona, how story archetypes help define your mission, and how podcast host Nicole Casperson put all this into action.

Be a part of the conversation and follow Ben: twitter.com/benbradbury_

Ben is a Workweek friend, working together to produce amazing podcasts. Find out more, visit: www.workweek.com