Can brands exist without social media in 2023? In this week’s

episode we’re examining the rise of so-called ‘unsocial brands’ – brands who

have decided to turn their back on social media. Whilst this may not be an

option for many businesses, it raises some interesting questions on the

problems of growing your brand on a third-party platform. We look at the

example of cosmetics company, Lush, who took the decision to stop posting to

their social media platforms in 2021, and share our thoughts on other ways to

market your business aside from social media.