Snippets of Genius with Caroline Kay

S6 EP6: Want to be the next Unicorn? Do this now - with Lucy Woolfenden

Listen Later

What if you could become the next Founder of a Unicorn Start Up – just by doing one little change?

The truth is that when you get your core strategy right, know your audience and understand the jobs to be done – you can make the critical tweak in your marketing that can unlock more customers and big profits.

My GENIUS guest is Lucy Woolfenden, Founder of The Scale Up Collective, with 20 years’ launching brands, growing their audiences and making them profitable. Lucy’s portfolio of tech start-ups includes launching Skype for Mobile, Starling Bank, and Yolt and her expertise and team can do the same for you, because….

When you master marketing you will:
  • Eliminate decision fatigue
  • Gain instant trust with your communication
  • Have throngs of investors in bidding wars to work with you
  • Standout in even the most saturated market place
  • Finally get the attention and profits you deserve
    • Tune in now and learn:
    • The groundwork you need to do to scale fast
    • Why marketing is not something you can bolt on
    • What great marketing is
    • How great brands are really built
    • Why nobody wants to be friends with a brand and the single thing to focus on instead

      • Ready to supercharge your marketing and take your brand and business in to the stratosphere?

      What are you waiting for? Listen now.


      Resources from this show


      The must have tech to scale fast:

      Slack www.slack.com

      LinkedIn www.linkedin.com

      Notion: https://www.notion.so

      Superhuman : https://superhuman.com


      The books that you must read next:

      Never Split The Difference, Chris Voss

      The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules – Mike Stevens

      The Personal Board Of You Inc -Emma Maslen


      DIVE DEEPER:

      Sign up for the Start Up Collectives awesome newsletter here >

      Check out my feature on “how to build high performing teams” here>


      Listen to Music that will lift you up

      The XX Angels


      Connect with Lucy

      https://thescaleupcollective.com

      https://www.linkedin.com/in/lucywoolfe

      Learn more about your ad choices. Visit megaphone.fm/adchoices

      ...more
      View all episodesView all episodes
      Download on the App Store
      Snippets of Genius with Caroline KayBy Snippets of Genius with Caroline Kay
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      9 ratings