AI has emerged as a game-changer for the marketing industry, revolutionising the way marketers work and paving the way for more efficient and data-driven strategies. However, as AI tools become even more sophisticated, the question looms, will AI replace marketing roles?

In this episode we're dissecting the hype, uncovering the truth and challenging preconceptions surrounding the impact of AI on marketing roles, with valuable insights on how marketers can adapt, collaborate and leverage AI technologies to embrace the AI revolution and future proof their marketing careers.