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S6C1A2 What is the total customer benefit?


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Season/Course 6: Know Your Customer

Chapter 1: Customer Jargon

Abstract 2

What is the total customer benefit? Total customer benefit is the total monetary benefit of the product and the total customer cost is the total monetary costs the customer expects to incur in evaluating, obtaining, and using the product. Let's understand this marketing concept in more detail in this episode.

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